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Magento and WordPress integration : custom connection solution

Wordpress has various mega menu possibilities that we integrated in magento

WordPress has various mega menu possibilities that we integrated in magento

Lately we were comparing   ecommerce solutions that we have experienced in various projects : Magento for big and expensive projects versus woocommerce for smaller projects that are bound to expand. A big advantage of wordpress is that it integrates powerful content management and powerful ecommerce solutions within the same platform. And in some cases, Magento solution for e-commerce integrated with wordpress for content management can be the very good solution that takes the best of both worlds.

Today we review solutions that allow reciprocal integration of data between wordpress and Magento.

Basic wordpress content into magento

installing magento extensions require some expertise but is worth the time spent. Integrating wordpress posts into magento pages is easy with the  Magento WordPress Integration extension that fits worpdress post list and content within magento templates.

 

Global WordPress Magento integration : custom solutions

  • First, you must consider installation on the same server, sharing stylesheets and body elements to have consistency across the whole site : before choosing magento template and wordpress theme, bear in mind that stylesheets and javascript from both themes will be shared.
  • Next step consists of taking wordpress theme elements and sending them to a cache folder for integration in to Magento. We propose to integrate following wordpress elements in Magento
    • Main wordpress menu integration into Magento
    • Widgets elements (footer, sidebar)
    • latest articles

Magento / wordpress showcase : Rue de Siam

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I've finally released my first Magento website, and it proves to be a  real SEO winner (100% increase in visits after 2 weeks). RuedeSiam is a furniture importer based in Brittany. Now you know why I bothered comparing commercial and opensource Flash based zoomers : Rue de Siam's website site features an implementation of image  a flash based zoom within a prototype lightbox gallery  (check out this one) . Interesting too is the specific template for the "At your home" showcase category that uses products with  specific layout. Magento is really great for customising layouts, I suppose that's partly a big feature of Zend Framework expressed at its best. One technique I used a lot is the css based text over image transparency effect that I detailed a while ago for WordPress on this blog. Works fine with Magento images categories except that the background image really has to be adjusted perfectly so I used phpthumbs instead of Magento's resizing helpers that seemed to complicated to understand at first.   I've also covered  various development challenges that I shared on this blog during the development :

And a few tips :

One advice : once you're running a Magento production web site, be careful with upgrades. The Sales extension did not work with 1.3.0 on my development server and I'm sticking to 1.2.x for the moment.