Well you’ve finally decided you’re going to switch to Magento for building ecommerce website. While new versions of Magento coming up regularly make the learning curve easier to climb, be prepared for at least a few days before you can use magento’s features to its best. This article explains the few tricks and tips that will start you off with variations on the basic design of magento’s default installation.

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Promotions are always a result of  complex  marketing strategies : making them real on ecommerce involves either analytic programmation, or default product features : most ecommerce application come with product promotions schema, based on percentage or price reduction. In Magento, complex rules can be implemented from within the interface, that cover a wide variety of busines cases : based on shopping cart total, shipping method, product / attribute combination, or product characteristics, Magento offers various promotion modes, such as percentage of the original price, fixed reduction, fixed destination price… Well done Magento for this new implentation of a generic feature that will answer a lot of business needs.