Magento showcase : Rue de Siam

I’ve finally released my first Magento website, and it proves to be a  real SEO winner (100% increase in visits after 2 weeks). RuedeSiam is a furniture importer based in Brittany. Now you know why I bothered comparing commercial and opensource Flash based zoomers : Rue de Siam’s website site features an implementation of image  a flash based zoom within a prototype lightbox gallery  (check out this one) . Interesting too is the specific template for the “At your home” showcase category that uses products with  specific layout. Magento is really great for customising layouts, I suppose that’s partly a big feature of Zend Framework expressed at its best. One technique I used a lot is the css based text over image transparency effect that I detailed a while ago for Wordpress on this blog. Works fine with Magento images categories except that the background image really has to be adjusted perfectly so I used phpthumbs instead of Magento’s resizing helpers that seemed to complicated to understand at first.   I’ve also covered  various development challenges that I shared on this blog during the development :

• products special display on home page,
• display new product icon on product list
• how to display products from other categories on the product view page

And a few tips :

• Display custom attributes on product page
• Magento static blocks display

One advice : once you’re running a Magento production web site, be careful with upgrades. The Sales extension did not work with 1.3.0 on my development server and I’m sticking to 1.2.x for the moment.