E commerce
- October 2, 2008
Magento promotions : flexibility in the form of rules
Promotions are always a result of complex marketing strategies : making them real on ecommerce involves either analytic programmation, or default product features : most ecommerce application come with product promotions schema, based on percentage or price reduction. In Magento, complex rules can be implemented from within the interface, that cover a wide variety of busines cases : based on shopping cart total, shipping method, product / attribute combination, or product characteristics, Magento offers various promotion modes, such as percentage of the original price, fixed reduction, fixed destination price… Well done Magento for this new implentation of a generic feature that will answer a lot of business needs.
